Why is peer to peer marketing and the shared economy important for us to understand? Why is this concept exploding right in front of us and how will it impact our lives?
The ‘Peer to Peer’ marketing concept encourages customers to market to each other. Instead of the norm, or established ‘top down corporate approach’ of company selling to consumer, peer to peer sidesteps production, advertising, and distribution and gets straight to the point. I have an RV, you want to camp, let’s do a deal. In this shared economy, efficiency rules and the savings is passed between the peers. I love it! There is no greater disruptive market condition going on right now than this, which is why you need to know about it and understand how to take advantage of it.
This Peer to Peer article about Airbnb does a great job of explaining the pros and cons of this recent market dynamic. I encourage you to take a look because it’s not going away. Technology is exploding and with it comes opportunity. Recent advances in tech; broadband, wireless, software, apps, smart phones, etc. all enable peer to to peer: I have an RV, want to use it this weekend? I have a car, need a ride? I’m not using my lawnmower today, want to mow your grass neighbor, please? I have time this week, want me to watch your dogs?
Of course I’m biased. My partners and I have launched RVPlusYou; a peer to peer RV lending site, and it works great because we target those campers who really don’t want to drive it, they just want to camp in it or they want the extra space parked at their house for the big family reunion this weekend.
So start thinking about what you need and what you have to share, then go online and find the application or website (technology) that will facilitate some savings, or extra income. It’s not going away and it can make a huge difference in your life!